วารสารสหวิทยาการ มหาวิทยาลัยชินวัตร

ANALYSIS OF PUBLIC SATISFACTION WITH PUBLIC SERVICES BASED ON THE PUBLIC SATISFACTION INDEX AT THE BUKIT TEMPAYAN VILLAGE OFFICE, BATU AJI DISTRICT, BATAM CITY

Ade Abu Darda — 2025-05-01

This study aims to assess the services provided by the Bukit Tempayan Village Office in Batu Aji District, Batam City, as measured by the Public Satisfaction Index (IKM). The research is descriptive in nature, utilizing Public Satisfaction Index analysis. The study was conducted at the Bukit Tempayan Village Office, Batu Aji District, Batam City, from January to June 2024. The sampling technique used is non-probability sampling with the type of accidental sampling. Data collection methods include observation, documentation, and questionnaires. The validity test uses Pearson's Product Moment formula, and the reliability test uses Cronbach's Alpha formula. The results of the study indicate that the Public Satisfaction Index (IKM) for services at the Bukit Tempayan Village Office, Batu Aji District, Batam City, is 3.442 with a conversion score of 86.05. Therefore, the performance of public services falls into the category of good service quality. The results of the measurements based on 9 Public Satisfaction Index indicators are as follows:

(a) Service Requirements with IKM score of 76.42, categorized as Poor, (b) Service Procedures with IKM score of 94.40, categorized as Very Good, (c) Service Time: IKM score of 84.54, categorized as Good, (d) Service Fees with IKM score of 100, categorized as Very Good, (e) Service Products with IKM score of 80.76, categorized as Good, (f) Service Executor Competence with IKM score of 81.55, categorized as Good, (g) Service Executor Behavior with IKM score of 86.91, categorized as Good, (h) Handling of Complaints, Suggestions, and Feedback with IKM score of 77.60, categorized as Good, (i) Service Facilities and Infrastructure with IKM score of 93.06, categorized as Very Good.

Analysis of Generative AI and Human Experts in Herbal Research

Nophadon Luangpirom — 2025-05-01

The emergence and the integration potential of generative artificial intelligence (AI) have transformed many fields. AI has sparked discussions about its potential to rival or complement human expertise, particularly in specialized domains such as herbal research, including herbal propagation, extraction purification and formulation.

This paper examines the comparative capabilities of generative AI and human experts, focusing on their strengths and weaknesses in data processing, knowledge generation, creativity, and ethical considerations. By evaluating and analyzing these dimensions, this study highlights how generative AI can complement human expertise, leading to more robust and innovative herbal research practices. The study aims to provide a comprehensive understanding of how generative AI can enhance, rather than replace, the role of human experts in herbal research. This paper also examines the strengths and limitations of the generative AI, focusing on data processing capabilities, knowledge generation, creativity, and ethical considerations.

Essential Oil for Mosquito Repellant Cloth Coating Formulation Development by Coacervation Technology

Nustha Kitprathaung — 2025-05-01

Mosquito-borne diseases like malaria, dengue, and Zika virus pose significant global health challenges, making the development of effective mosquito repellents crucial. One promising approach to combating these pests is the formulation of mosquito-repellent coatings for textiles using natural essential oils. This paper explores the development of a cloth coating formulation containing essential oils for mosquito repellency, utilizing coacervation technology to encapsulate the oils and enhance their long-lasting effect. Coacervation, a phase separation technique, allows for controlled release and stability of essential oils in fabric applications, offering a more sustainable and effective solution for mosquito repellency. The paper discusses the formulation process, key components, coacervation principles, and the performance of the Mosquito Repellant Cloth Coating Formulation.

THE EFFECT OF SALES PROMOTION AND DIRECT MARKETING ON CONSUMER INVESTMENT INTEREST AT PTSP BATAM OFFICE

Rus'an Rus'an — 2025-05-01

Investment in the Batam PTSP Office is a strategic step to increase the attractiveness of investment in this area. With better service and faster licensing process, it is expected that Batam can become the main destination for domestic and foreign investors, and contribute to sustainable economic growth. This study aims to determine and analyze the Effect of Sales Promotion and Direct Marketing on Consumer Interest in the Batam PTSP Office. The population of this study were consumers at the Batam PTSP Office. The sample used in this study amounted to 344 respondents. The sampling technique used was purposive sampling. The data analysis method used was quantitative analysis, namely validity and reliability tests, descriptive statistical analysis, classical assumption tests, multiple linear regression analysis, t-tests and F-tests. for data processing using the SPSS version 23 application. Based on the data analysis, the results of the study showed that sales promotion (X1) had a positive and significant effect on consumer interest in the Batam PTSP Office, direct marketing (X2) had a positive and significant effect on (Y) at the Batam PTSP Office

The Influence of Product Design, Product Quality, Price and Promotion on the Decision to Purchase Yamaha Motorbikes at PT. Alfa Scorpi Batam Centre

Doni Saputra — 2025-05-01

This research aims to determine and analyze the influence of product design, product quality, price and promotion on purchasing decisions for Yamaha motorbikes at PT. Alfa Scorpi Batam Center. The population of this research is consumers at PT. Alfa Scorpi Batam Center. The sample used in this research was 60 respondents. Based on data analysis, the research results show that product design (X₁) has a positive and significant effect on purchasing decisions for Yamaha Motorbikes at PT. Alfa Scorpi Batam Center, Product Quality (X₂) has a positive and significant effect on Purchasing Decisions at PT. Alfa Scorpi Batam Center, Price (X₃) has a positive and significant effect on purchasing decisions for Yamaha Motorbikes at PT. Alfa Scorpi Batam Center, Promotion (X₄) has a positive and significant effect on purchasing decisions for Yamaha Motorbikes at PT. Alfa Scorpi Batam Center, Product Design, Product Quality, Price and Promotion simultaneously have a positive and significant effect on (Y) at PT. Alfa Scorpi Batam Center.