The Development of Public Relations System of Dhonburi Rajabhat University

Abstract

The objectives of this research were to 1) develop a public relations system of Dhonburi Rajabhat University and 2) study the satisfaction of support staff, academic staff, and students of Dhonburi Rajabhat University who had viewed the public relations. The research findings revealed that 1) the public relations system of Dhonburi Rajabhat University was efficient as rated by experts at a high level (4.38±0.423) along with the satisfaction on the use of the system at a high level (4.46±0.420) and 2) the evaluation results of the public relations system from those who viewed the system was at the highest level (4.51±0.499) along with the satisfaction on the use of the system at a high level (4.50±0.499). In conclusion, the developed public relations system of Dhonburi Rajabhat University was both effective and met satisfaction criteria.