Curriculum Development of a Short-Term Training Program on Becoming a Social Media Influencer for Community Enterprises in Suphanburi Province

Abstract

This study aimed to design and develop a short-term training course focused on becoming a Social Media Influencer for community enterprises in Suphanburi Province. Additionally, it sought to assess the participants’ knowledge and understanding before and after the training. The short-term training course comprised the following courses 1. Business Management 2. Marketing Strategies 3. Digital Marketing 4. Digital Communication 5. Personal Development and 6. Digital Media Production. The study sample comprised 30 members of community enterprises in Suphanburi, selected through simple random sampling. The research instruments included the developed short training course and an assessment tool to measure participants’ knowledge and understanding. Data were analyzed using descriptive statistics to summarize baseline information, and paired comparisons of pre- and post-training scores were conducted to evaluate the effectiveness of the course. This study investigated the effectiveness of a short-term training program on social media influence for members of community enterprises in Suphanburi Province. The results indicated that the training significantly enhanced participants’ knowledge and understanding across all content areas. The mean knowledge scores increased from 5.12 before the training to 8.01 after the training. The standard deviations of the scores before and after the training were similar, at 0.95 and 0.91, respectively, indicating that the variation in participants’ scores remained consistent. These findings suggest that the short-term training program effectively improved the knowledge and comprehension of community enterprise members regarding social media influence.