Factors Related to Perception and Preference of Services of Farmers on Lukphradabos Project, Samut Prakarn Province วรจักร ศรีวรรณา ศิรส ทองเชื้อ ณัฐพล เดชภูมี และ พัฒนา สุขประเสริฐ

Abstract

The objectives of this research are to study perceptions and preferences and to analyze factors related to perceptions and preferences from Luk Phra Dabos Project. Population is farmers in Samut Prakan Province, 397 samples using random sampling were collected using the structured interview, percentage, mean, standard deviation and multiple regression analysis to describe and analyze data. The results showed that farmers trust in activities media ( =4.34, S.D.=0.67) with highest level. Farmers knew and prefer the Project at medium level ( =3.29, S.D.=1.24 and ( =3.79, S.D.=0.94) moreover, Factors related to the perception at 0.01 level significant were age of farmers (-0.298), average gross income (0.191), distance (-0.255) and reliability of medias (0.138). Moreover, farmers recognize that the Project was established under the royal initiative of King Rama IX and location. Meanwhile, information on knowledge transfer services and demonstrations was perceived at a secondary level. Therefore, it should encourage more awareness by focusing on public relations through printed media and mass media.