Learning media needs of beef cattle farmers in Kong Khaek Sub-district, Mae Chaem District, Chiang Mai Province

Abstract

The results found that the male farmers with an average age of 49.69 years old who graduated from primary school. The farmers had experienced in beef cattle rearing for an average of 7.75 years. In 2019, the average amount of beef cattle of 9.76 animals, and most of them reared native beef cattle. Most of the farmers were not members of the beef raising group in the community. The overview of farmers' needs learning media was high level (  = 2.29), especially knowledge of the prevention and treatment of beef cattle disease. Farmers want to learn through the department of livestock development’s officers, watch videos, agricultural training, and handbooks. Most farmers needed to learn during 4.01-7.00 p.m. The hypothesis testing found that experiences in beef cattle rearing and receiving information about beef cattle correlated with learning media needs of beef cattle farmers. It is suggested that the relevant department should encourage and support beef cattle farmers to form a small group to increase their bargaining power,and advise and support farmers to manage the grass fields, produce silage, and stock roughage feed for the beef cattle during the drought. Moreover, It should provide practical training for farmers to strengthen the basic skills, such as dehorn and castration, and should provide the visual aids to farmers for self-study