Market linkage system for small-scale farmers
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Abstract
The Least Developed Countries (LDCs) concerns the majority of the farmers as smallholders and they are confronted with numerous challenges in marketing their products. Although small-scale farmers have potential in reducing rural poverty and achieving global food sufficiency, it is dependent on their production potential and access to markets. Access to markets for small-scale farmers depended on reliable, time and relevant market information. Therefore, the challenges was identified for facing of small-scale farmers in markets of their products, developed a framework to design the electronic Market Linkage System (MLS) and validated the usefulness of the framework through an MLS survey. MLS was to link small-scale farmers with the market and these identified marketing challenges could be solved through features in MLS. The results indicated that farmers and extension agents had viewed that MLS is useful in solving common marketing challenges. However, over fifty percent of the vendors were positive that MLS would be useful, and almost forty percent were neutral in their opinion and ten percent was a negative view
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