Cost management strategy for small and medium enterprises in rubber industries, upper southern region, Thailand

Main Article Content

Preecha, S.
Junnim, P.
Sondee, U.
Tongumpa, C.
Polsongkram, P.
Ranglek, C.
Suriyaworg, T.

Abstract

The best performance of cost management strategy for small and medium enterprises in rubber industries, upper southern region, Thailand was the objective of this research. The important key performance of small and medium enterprises in rubber industries were analyzed and implied. Small and medium enterprises in rubber industries, upper southern region generated a sample size from 249 enterprises, which data was collected realistically though 155 enterprises participated by Yamane. Three of boards for each 155 enterprises were interviewed as overall 465 interviewees. The result revealed that the best performances of the cost management strategy of marketing were the quantity discount consumer, reducing sale and marketing staff salary and the price of competitor monitoring. The best performances of the cost management strategy of financing were new source of finance for expansion and low interest rate loan. The key performance of the cost management strategy of managing ere salary rate of staff related to their working ability, office equipment maintenance on time to reduce cost and economical and cost shipping control. Finding of low price and high quality of raw material, paying salary and wage on ability and workloads, choosing high quality of shipping and electric cost control were the key performance of the cost management strategy of product managing.

Article Details

How to Cite
Preecha, S., Junnim, P., Sondee, U., Tongumpa, C., Polsongkram, P., Ranglek, C., & Suriyaworg, T. (2015). Cost management strategy for small and medium enterprises in rubber industries, upper southern region, Thailand. International Journal of Agricultural Technology, 11(6), 1309–1313. retrieved from https://li04.tci-thaijo.org/index.php/IJAT/article/view/6456
Section
Original Study

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