Business cockfighting network: Case study of cockfighting farms in Yang Talat district Kalasin province

Abstract

This research aimed to (1) study Cockfighting business network in Yang Talat District Kalasin Province. (2) build up the added value of business cockfighting farmers in Yang Talat District Kalasin Province. This research was qualitative research with the target group being a large farm with a population of more than 300 breesders, a food network of 2 people, a medical supply network of 2 people, a customer network or a group of cockfighting farmers of 5 people, network of knowledge providers in raising cockfighting (Sage or cockfighting expert) 1 person, Cockfighting arena network 4 people, a total of 15 people. Data were collected using interview questionnaires. data were analyzed using descriptive statistics, explaining causality, relationships, and processing and synthesizing data obtained from in-depth interviews. The results of the study found that there are 5 networks of fighting cock farmers. The factor that made the network strong was that the status of the members in the network was equal as in a horizontal relationship, a relationship of friends rather than a in the form of bosses and subordinates which is a vertical relationship. In creating added value for cockfighting business, it was found that bringing mother breeders to breed with other farm breeders to sell the chicks at 3 months of age was at 2,000 - 3,000 baht each. The return on raising fighting chickens can have a better income than raising cockfighting for the whole lifetime generation due to the short care period and the production of 3 generations per year. Therefore, raising chickens was popular among commercial cockfighting farmers because it can give quicker returns.