The Influence of Product Design, Product Quality, Price and Promotion on the Decision to Purchase Yamaha Motorbikes at PT. Alfa Scorpi Batam Centre

บทคัดย่อ

This research aims to determine and analyze the influence of product design, product quality, price and promotion on purchasing decisions for Yamaha motorbikes at PT. Alfa Scorpi Batam Center. The population of this research is consumers at PT. Alfa Scorpi Batam Center. The sample used in this research was 60 respondents. Based on data analysis, the research results show that product design (X₁) has a positive and significant effect on purchasing decisions for Yamaha Motorbikes at PT. Alfa Scorpi Batam Center, Product Quality (X₂) has a positive and significant effect on Purchasing Decisions at PT. Alfa Scorpi Batam Center, Price (X₃) has a positive and significant effect on purchasing decisions for Yamaha Motorbikes at PT. Alfa Scorpi Batam Center, Promotion (X₄) has a positive and significant effect on purchasing decisions for Yamaha Motorbikes at PT. Alfa Scorpi Batam Center, Product Design, Product Quality, Price and Promotion simultaneously have a positive and significant effect on (Y) at PT. Alfa Scorpi Batam Center.