The Factors Affecting the Success of Community Rice Center Operations

Abstract

The objectives of this research were to 1) analyze factors relating to the success in the operation of community rice center 2) study the problems regarding the extension of the operation of community rice center and 3) propose the extension guidelines regarding the operation of community rice center. The research was survey research through conducting interview from the population of 894 people. The sample size of 277 was determined by using Taro Yamane formula. Data were analyzed by using descriptive statistics, multiple regression analysis, and content analysis. The results of the research found that factors impacting the success in the operation of community rice center (Y) were such as management (X₁), rice seed quality (X₃), and learning (X₆). The equation for multiple regression was represented as Y = 0.332 X₁ + 0.239 X₃ + 0.186 X₆ . This equation predicted the success at 74.60%. Regarding the extension guidelines for community rice center, they used “POSDCoRB” management principles as the guideline for development.  They started with 1) planning to accomplish the set targets effectively; 2) managing the organization that would be appropriate with the work, promoting the development of rice seed quality, promoting the expansion of marketing channels, creating curriculum and practicing in rice seed production, processing, designing the packages, and marketing; 3) designating appropriate personnel with the work, encouraged members to participate, co-thinking, co-working, co-designing, and keeping mutual interest together; 4) facilitating regular meetings, creating understanding, making the accounting system that disclose information to members, and distributing benefits for members; 5) coordinating the work while incorporating with governmental sector and private sector, seeking knowledge, technology and budgets, connecting networks for mutual dependency; 6)  reporting the information that in line with communication channels such as practice, file trip, demonstration, and lecture; 7) creating expense accounting and controlling financial and asset audits.