The Use of Artificial Intelligence (AI) in Analyzing Political Party Communication Trends in Electoral Campaigning

Abstract

This academic article aims to examine the transformation of electoral campaign strategies within the digital media landscape, focusing on the integration of Artificial Intelligence (AI) in analyzing voter behavior with precision and personalization. AI has been utilized in various dimensions, such as Natural Language Processing (NLP) for assessing public sentiment and opinions on social media, Sentiment Analysis for tailoring political discourse to match generational values, and Predictive Modeling for forecasting electoral trends in specific regions. Additionally, AI-powered dashboards enable real-time strategic adjustments by political parties, while Chatbots and AI Assistants foster continuous interaction with the public. The study also addresses ethical concerns, including the manipulation of information, algorithmic opacity, and voter privacy violations. It proposes policy frameworks for political AI applications grounded in fairness, accountability, and civic engagement to ensure that digital-era elections are transparent, inclusive, and uphold democratic integrity.