The Development of Entrepreneurs' Potential for Achieve Food Safety Standards: A Case Study of OTOP Product Group on Food and Non-Alcoholic Beverages in Narathiwat Province

Abstract

The purpose of this research aims to develop the potential of entrepreneurs for achieve food safety standards. A case study of OTOP product group on food and non-alcoholic beverages in Narathiwat province. In the project implementation activities, there were a training program to transfer knowledge of food safety standards, collection of the data at establishment to improve sites and processes production, analyzed the data by using arithmetic mean, standard deviation and percentage. The sample group of the research was 20 groups of halal food producers in Narathiwat province that registered for OTOP product, food type and non-alcoholic beverages. The training satisfaction was found at a very good level (4.59±0.10). The results of pre- and post-training knowledge assessment found that after training, the sample group was scores higher than before training of 95%. Evaluation results of the possibility of establishments to develop food safety standards of the sample group, the researchers selected top five with the highest scores based on questionnaires and interview assessments. When visiting the establishment for collecting data and suggesting to improve the production site and sequence of new production processes, it was found that two group were ready to achieve food safety certification. The other three groups had budget constraints. After the two sample groups have improved according to the researcher's advice, it was found that one sample group was certified by the FDA and the other group was certified by the FDA and Primary GMP.