ปัจจัยที่มีผลต่อการเลือกใช้บริการคาเฟ่ในสวน อำเภอสามพราน จังหวัดนครปฐม

Abstract

The objectives of this research were to: 1) Study the personal characteristics of consumers who choose to use the services of a garden cafe in Sam Phran District, Nakhon Pathom Province. 2) Study the marketing mix factors that affect the choice of using the services of a garden cafe in Sam Phran District, Nakhon Pathom Province. And 3) Study the decision of consumers who choose to use the services of a garden cafe in Sam Phran District, Nakhon Pathom Province. The sample group in the research is 400 people who use the services of a garden cafe in Sam Phran District, Nakhon Pathom Province, aged 18 years and over. The research tool used to collect data was a questionnaire. The research results found that, 1) Personal characteristics of consumers who choose to use the services of a garden cafe are mostly female, aged 21-30 years, bachelor's degree, students, with an income of 10,001-15,000 baht, and domiciled in Nakhon Pathom Province. 2) Marketing mix factors that affect the choice of using the services of a garden cafe, with an average of 4.36, which is at a high level. 3) Consumers' decision to use the services of a garden cafe, with an average of 4.29, which is at a high level.